Applied Semiotics

Maximizing slippage between signs and referents since 1998.

Sugar: The Bitter Truth (by UCtelevision)

This may be the most important health story of the last 10 years. Absolutely astonishing - its a dense 90 minutes but worth every second. This is all part of the growing “real food” science revolution that continues to gain mainstream momentum. You’ll never look at processed food the same way after this. 

If this idea gains traction - the soda is poisonous, not just bad but actively toxic, there isn’t a soccer mom in america that will give their kids this stuff. It will wind up with an age limit like alcohol and cigarettes. If the UK didn’t have such a collective sweet tooth, the NHS would have already done it in Britain.

The CPG universe faces a stark decision - reinvention or radical diminution engineered by outside regulatory forces. 

/SG

— 1 year ago