"If research doesn’t make you feel like a different person, you’re doing it wrong"
Innovation Always Starts With Empathy; Look at Zipcar and Even Apple | Co.Design (via Instapaper)
(Source: chetgulland)
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dpstyles reblogged this from chetgulland and added:
I haven’t been able to get this quote out of my head since I read it an hour ago. So I’m back to reblog it.
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chetgulland posted this
